Oh yes, for the sake of your art. To enlighten, or to entertain. To make a personal statement and maintain your presence in the eye and ear of the public. A blog is a fresh and friendly way to stay connected to your collectors and admirers of your work.
To help you get started, here are a few questions you can ask yourself when blogging:
Q: What are you working on recently that would inform your collectors or potential buyers about your work?
A: It could be a new sketch for something not yet rendered, pictures with a description of what you are currently working on in your studio, or a new process you have just applied. Think about ways to demonstrate how imaginative you are — with techniques or treatment. You can even write about workshops you have attended or art you have seen on exhibit while traveling.
Q: You are concerned that your writing skills might be rusty. You feel more comfortable with visuals than with words.
A blog is not a research paper or a thesis with strictly defined standards. A blog post should be conversational, and informal. Just type in the words you would use if you were talking to a new friend. Ask questions to engage your reader. Include pictures for visual appeal. The only formatting tip I have is to use italics to indicate proper names and places, and printed book titles. Remember that since you are online, an underline represent a link.
Q: So, which is more important, a blog or a website or social media?
A: The answer? Use the blog to maintain and sustain interest. Use your website for information that is more static, such as your background, sample work, your artist statement, your bio, and exhibits. From your website link to your blog and back, or use software like Blogger or WordPress that enables you to combine the two efforts into one. Then use social media — Facebook and Instagram and even Twitter — to announce new articles and experiences you are writing about and point to your blog.
Q: Any other ideas about what I can do to get more attention or more search for hits? And how to improve the instructional or entertainment value of your art works and art making process?
A: Make a video, and post it on YouTube or Vimeo. Post short videos to show your viewers how you make your art. And your philosophy is always welcome. See this link to a video that enables the artist to demonstrate her process and provide an explanation of how she conceptualizes her work.
So, to round things out a big, here are some guidelines I have gathered by reading what the experts have to say online. In theory, if you follow these basic principles you will succeed at getting an audience:
– Many artists don’t do this, but experts recommend that you write at least 300 words. This is the minimum amount that Search Engine Optimization applications need to rank you in a positive fashion. I think it is more important to get the word out about what you are currently pursuing and that those interested will follow you, even if you don’t come up high in a google search.
– Do not put huge images up there. Google penalizes you in the searching process because your page will take longer to load, and that means you will be lower in the SEO ratings.
– Include outbound links to other artists, articles, galleries, or process descriptions. Whatever is pertinent to the particular article you have just written.
– Ask others you know or correspond with to link back to your site. That really will get you higher in search results.
– Invite your readers to comment. Say, so what do you think about this or that? Do you have an opinion? Weigh in on what you think about this. I’d love to hear from you!
So that’s about it, from my perspective.
If you have any questions about blogging, go ahead and make a comment following this article. One of the main purposes of online media is to start a conversation.
And by all means, get busy blogging! I hope to see you soon in the blog-oh-sphere!